For an independent project, I chose to create a publicity campaign for Town Hall Theatre, a small children’s community theatre in Centerville, Ohio.  Town Hall Theatre produced “The Wizard of Oz” in Spring of 2016. I created pieces to be used to help market and advertise the show.

 

I wrote an initial press release about the production’s details. I also included an addendum with more details and quotations that would be distributed closer to the show’s production dates. I created a radio script to air on local channels. I designed a poster for the show that can be hung at schools and local businesses. I concluded my publicity campaign with an analysis, including other marketing ideas the theatre could use to drive sales.